“Everyone wants to experience their nirvana,” said Mary-Kate Olsen. “Ashley and I understand everyone’s nirvana is different, so we’re asking our Elizabeth and James girl, “What is your nirvana?”

Thus, Ashley Olsen and Mary-Kate Olsen’s Dualstar Entertainment Group entered into an exclusive fragrance license agreement with Kendo, a strategic brand development and partnership division of Sephora. The first fragrances developed under this agreement are Elizabeth and James Nirvana White and Elizabeth and James Nirvana Black (30ml, $55).

“Our nirvana is reflected in the juice, bottle, packaging and campaign imagery for Elizabeth and James Nirvana, and we’re excited to share it with the Sephora client,” said Ashley Olsen.

White is a floral musk, while Black is a woody scent. The architectural lines, rich gold accents and distinctive texture of the bottles, designed by the sisters, are stylistically inspired by vintage jewelry, and mirror the design elements seen throughout the Elizabeth and James brand.

More info: www.sephora.com